Jour d’Hermès Absolu / Photograph by Natalie Riachi

Beauty, She Said He Said

“Find your perfume before you turn thirty. Wear it for the next thirty years”

Just as important as selecting your investment wardrobe essentials is selecting your scent. It can leave a very long lasting impression so it’s worth giving it some careful consideration.

I like the sentiment in the advice I have quoted from How to be Parisian Wherever You Are, though some of you might think that thirty years is a long time to commit to a scent. However, I do believe that if you try and test a range of perfumes before buying one then it’s more likely to be a lasting scent than one you opt to use as an extremely expensive bathroom air freshener.

I recommend to try (more than once) before you buy, ask for samples and ask friends and loved ones what they think of your chosen scent before making that quick decision. Allow yourself time to mull over the scent as it changes over time as do most people’s initial opinions. I also recommend this as an investment item so don’t be afraid to look at the more expensive perfumes, you most probably will not regret it.

My chosen scent is Jour d’Hermès Absolu. Wear it for the next thirty years. Don’t mind if I do! It’s simply delicious, delectable, divine … I could go on and on about how much I love this scent and the other range of Hermès perfumes they have for both men and women.

Interestingly, Hermès are a company globally renowned for mastering the art of leading people to believe its products are exclusive and unique while selling an abundance of products daily with extremely high margins. I have included a link for you to read an article about The Secret to Hermès’ Success on BOF — one of my daily reads.

… Better still is Hermès’ skill at creating a halo of exclusivity around each product it sells, no matter how trivial: ties for €150, scarves for €350, perfume for €85, fashion bracelets for €450. Consumers can buy any of these products and leave the Hermès store feeling like a million dollars. To achieve this, Hermès has implemented one of the most effective stratagems for reconciling high sales volumes with a reputation for exclusivity: category segregation. This involves confining iconic, core category products to high-end price ranges only, while focusing other product categories with lower price points on aspirational consumers.

And, one final piece of advice from the ladies who wrote How to be Parisian Wherever You Are:

“Be unfaithful: cheat on your perfume (with his), but only on cold days.”

What he said

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